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social media training Cincinnati

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Facebook Changes You May Not Have Noticed

on Sat, 06/23/2012 - 00:14

Perhaps you may not have noticed, but over the last few weeks, Facebook has made several functionality changes.  These changes increase ease of use for social media marketers managing Facebook pages for their businesses.  While not as earthshattering as the March conversion to Timeline, the changes are a Community Managers dream.

Recent Facebook Changes

Comment Editing.  How many times have you posted a comment on Facebook and hit “Enter” only to see the published version with a typo?  If you noticed immediately, it’s easy to delete the comment and re-publish.

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Social Media Usage : Is Your Company Safe?

on Thu, 05/10/2012 - 16:09

As a business, it is important that you look at the “big picture” prior to integrating social media marketing into your marketing strategy.

While often seen as “glamorous” and fun, social media marketing has a very serious side – Internet Security.  When deciding to harness the power of social media to increase your company’s word of mouth marketing (WOMM) have you considered and taken precautions to mitigate the inherent risks?

Four Social Media Risks

  1. Increased exposure to Malware.  The Internet is plagued with malicious software (Malware) that comes in the form of viruses, Trojan horses,
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Why Job Seekers Should Use LinkedIn

on Fri, 05/04/2012 - 16:36



Finding a new job in a tough economy poses a unique challenge.  Whether currently in transition or looking for a new opportunity to expand your experience, there is one key commonality – competition.

The unemployment rate showed little change when compared to March at 8.1 percent in April 2012, according to the U.S. Bureau of Labor Statistics.  Thus, when you combine the number of men and women in transition with the unreported number of individuals looking for a career change, job seekers need to find ways to stand out.

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Seven Benefits of Being LinkedIn

on Fri, 04/27/2012 - 13:39

LinkedIn is a social networking site with over 150 million users worldwide. It’s like a professional networking event that occurs 24/7 online.  That’s what makes LinkedIn different from Facebook – the site does not focus on connecting with friends, but expanding your network of colleagues and industry peers.  Or Twitter that touts itself as being a real-time source of trending information.

To be “LinkedIn” means you are an active participant on the world’s largest professional networking site.